Sometimes, the smallest changes deliver the biggest results. When we first met Amy, she had already been a financial coach for eight years. She knew she had a great system that was transforming lives and helping women learn to finally trust themselves with money. Yet,...
StoryBrand Framework Articles
How to Write StoryBranded Emails that Get Results
Email is one of the most effective marketing channels. Yet, in order to get results, your emails need to be well-written and engaging. Unfortunately, most small business owners find that the minute they sit down to write these all-powerful emails, their minds go...
How to StoryBrand Your Social Media
Everyone says you need social media but, for you, it feels more like a time suck than a pathway to business growth. You post regularly and get zero results. You wish there were an easy way to make social media work for you. Thankfully, there is. These four tips will...
How to Effectively StoryBrand Your Sales Funnel
Do you wish there was a magical formula to make marketing easy? According to Marketing Made Simple, there is. It is called a sales funnel. By following the sales funnel formula outlined in Marketing Made Simple, you can finally take the guesswork out of marketing and...
Effectively Sell Products Using StoryBrand
Marketing. Sales. Such simple words that evoke so many complicated thoughts and emotions. Most small business owners are confident that their product can change lives but don’t want to use slimy sales tactics to convince people to buy. Instead, they waste money on...
The Difference Between Productivity and Meaningful Work
Do you ever feel like you're just going through the motions at work? That you're productive, but not doing anything meaningful? If so, you're not alone. A lot of people feel disenchanted with their jobs when they find their work personally meaningless. Although...
Daily Routines to Follow to be More Effective in Life and Business
The book Hero on a Mission by Donald Miller provides invaluable insight into the four characters that influence our lives and businesses every day: the hero, villain, victim, and guide. To help us get the most out of life and channel our inner hero on a mission,...
The Four Characters Influencing Your Life and Business
According to Donald Miller’s book, Hero on a Mission, in life, stories, and in business, there are always four characters at play: the hero, victim, villain, and guide. To get the most out of life, you need to be aware of which role you are playing and how the four...
Be the Hero of Your Own Life Story
Who is writing your life story? Many of us go through life on auto-pilot, putting little thought into our purpose, our role, or who we want to become. We passively allow fate to write our life stories. Yet, as author Donald Miller reminds us, “fate is a horrible...
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