Ran out of milk? Looking for a birthday gift? Or a new dress for the upcoming weekend party? Whatever the need of the hour might be, customers today have one thing in common: they love to shop online.
It’s fast, it’s convenient and of course, it’s super easy.
Be it something as simple as bread and butter or something a lot more complex such as buying or selling a house, in today’s fast-paced life, people are used to getting everything done with the click of a button.
So, what does this mean for the e-commerce industry?
It means that the future of electronic retail shines a lot brighter than the sun in a clear sky. But before you are tempted to enter this promising sector and start your own e-commerce store, know that building a successful e-commerce brand is easier said than done because the industry is characterized by cutthroat competition. If you already have an e-commerce store, then you must be well aware of how challenging it can be to attract customers and stay profitable in the long run.
Online stores leading the industry might make it look very glorious, but if you look at where they started from, you will realize that getting to the top requires one extremely important thing.
But what is the best marketing technique for e-commerce businesses in today’s economy?
Read on to find out.
Think about the stories you heard or read during your childhood. Now think about why you remember them even after all these years.
It’s because the story resonated with you!
Be it the characters, the setting, the moral or the entire plot itself, stories have the power to create a lasting impact on the audience.
And this is exactly what you can leverage for your e-commerce brand.
StoryBrand for E-commerce Businesses
StoryBrand is an intelligent marketing framework that is highly effective in turning a website into a sales-generating machine for any business. This is because this guideline is carefully and thoughtfully designed to help your brand outshine all others. By enabling businesses to clarify their message and narrate a story that revolves around their customers, StoryBrand automatically generates better user engagement to drives up sales.
A few Practical Tips
You might have an e-commerce site already up and running, or might be in the process of building one. If so, add in some unique elements according to the StoryBrand criteria and witness your business reach a whole new level. Here are a few tips on how to leverage StoryBrand for e-commerce businesses:
#1. Have a Clear 3 Steps Process
One proven way to increase sales on your e-commerce websites is to make it as easy as possible for your potential customers. The StoryBrand formula teaches you how to guide your clients through their buying journey by creating a simple, 3 steps process, such as:
- Log into your account
- Easy pay by cash or credit card
- Enjoy your product
#2. Create an enticing Call-to-Action
Call-to-Action buttons can really make a difference in your conversion rate. Stay away from generic CTAs such as “Contact us” or “See Products” and choose something more enticing and action-oriented, such as “Buy Now” or “Order Today”.
#3. Offer a Money-Back Guarantee
Your customers need to trust you before they can buy from you. Always offer your website visitors a Money-Back Guarantee if they’re not happy with your products.