Blog
Effectively Sell Products Using StoryBrand
Marketing. Sales. Such simple words that evoke so many complicated thoughts and emotions. Most small business owners are confident that their product can change lives but don’t want to use slimy sales tactics to convince people to buy. Instead, they waste money on...
The Difference Between Productivity and Meaningful Work
Do you ever feel like you're just going through the motions at work? That you're productive, but not doing anything meaningful? If so, you're not alone. A lot of people feel disenchanted with their jobs when they find their work personally meaningless. Although...
Daily Routines to Follow to be More Effective in Life and Business
The book Hero on a Mission by Donald Miller provides invaluable insight into the four characters that influence our lives and businesses every day: the hero, villain, victim, and guide. To help us get the most out of life and channel our inner hero on a mission,...
The Four Characters Influencing Your Life and Business
According to Donald Miller’s book, Hero on a Mission, in life, stories, and in business, there are always four characters at play: the hero, victim, villain, and guide. To get the most out of life, you need to be aware of which role you are playing and how the four...
Be the Hero of Your Own Life Story
Who is writing your life story? Many of us go through life on auto-pilot, putting little thought into our purpose, our role, or who we want to become. We passively allow fate to write our life stories. Yet, as author Donald Miller reminds us, “fate is a horrible...
How to Find Meaning in Your Business
Does running your business often leave you feeling more depleted than fulfilled? Do you dread getting out of bed on Monday mornings? If so, know you're not alone. Many business owners struggle to find meaning in their work, which can lead to burnout, high-stress...
What to Expect When Meeting a StoryBrand Guide for the First Time
You did it! You finally made the transformational decision to hire a StoryBrand Certified Guide for your business. After scouring the directory, you contacted a few potential options and scheduled some initial calls. You are feeling excited and nervous all at once....
How to Choose the Best StoryBrand Guide for Your Business
At some point in business, we all need a guide. If you’ve worked hard to grow your business but sales are starting to plateau because your time and abilities are maxed out, it is time to call in some help. A StoryBrand Certified Guide can help you finetune your...
Is Hiring a StoryBrand Guide Worth the Investment?
As the leader of your business or organization, you strive to invest your hard-earned dollars well. You’ve considered hiring a StoryBrand Certified Guide but, rumor has it, they are a big investment. We know how terrifying it is to take risks with your money. This is...
Why Your Business Needs a StoryBrand Guide
As a small business owner, you are always looking for smart ways to save money. That means, you fulfill many roles in your company and are an expert in business DIY projects. If you’ve been viewing StoryBrand as your next DIY, be sure to read this blog post before you...
Why You Need A Great StoryBrand Website Design
Donald Miller’s StoryBrand Framework focuses a lot on the importance of clarifying your message and using the right words on your website to convey your brand story. Yet, he also always says to take our finished website wireframes to a designer. Why bother paying a...
The Benefits of a StoryBrand Website Makeover
Want a website that wows? We all do. Yet, all too often the tweaks we make don’t give us the results we want because we focus more on the design than on presenting a clear message. If your website is in need of a facelift, consider a StoryBrand website makeover. Not...
Does Your Website Pass the StoryBrand Grunt Test?
When you first meet a new person, you have less than seven seconds to make a good first impression. This applies not only to in-person interaction but also to interactions we have with companies and brands. That means, when potential customers first visit your...
Why Your Website Needs A Strong StoryBrand One-Liner
Is your beautiful website failing to convert visitors into paying customers? Unfortunately, many businesses end up wasting money on websites that don't deliver leads because their brand message isn't clear. If you are struggling to get marketing results, adding a...
How to Use StoryBrand for a Webinar Signup Page
We know you’re working hard to run and grow your business, and you know you’re going to need marketing that gets you to the next level. The problem is that there’s a LOT of information out there about how to get people interested in what you do, how you do it, and why...
How to Use StoryBrand for a Website Homepage
Your website’s homepage is kind of like a shop window. At a glance, visitors should be able to quickly tell what kind of business you are and what they could expect if they come into your store. A great website homepage will be enticing. It will help someone determine...
How to Utilize Brand Messaging to Build Trust and Boost Sales
Think about the marketing techniques used in some of the most popular products and brands across the globe. The websites are easy to navigate. The graphics are crisp and clean-cut. Social media posts are designed to expand outreach to the right audience at the...
StoryBrand for Financial Advisors – Proven Methods For Attracting And Keeping Customers
If you’ve read “Building a Story Brand” by Donald Miller, you understand the power of using a brand message that provides your audience a journey with you and your financial advisory company. They should feel comfortable with you and trust that you are an expert in...
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