According to Donald Miller, the founder of StoryBrand, there is a connection between great writing, marketing, and infomercials. In all three, you have to convince someone of something. In marketing, you want to convince your target audience to buy your product or...
A great testimonial is marketing gold. Testimonials provide social proof, which increases a prospective customer's level of trust in your brand. Yet, not all customer testimonials are good testimonials. In this guide, you'll learn why you need testimonials in your...
Sales emails can be a great way to increase revenue for your business. However, many business owners struggle to create sales emails that actually convert potential clients into customers. To help take some of the mystery out of sales emails, we are giving you an...
By far the most important emails you'll ever write are your sales emails. Well-written, timely sales emails show prospective customers how your product or service can lead them to the successful results they've been dreaming of. A quality sales email provides value...
Sales emails are a necessary part of any business. They can be used to onboard new clients, upsell products and services, and more. However, trying to send them out manually would be tedious and time-consuming. If you aren’t using one already, you need an email...
Are you looking for a way to write sales emails that don't sound overly salesy? If so, the Marketing Made Simple sales email framework is the formula for you. You'll learn how to use your StoryBrand BrandScript to write email campaigns that are focused on your...
If you are a small business owner, you've likely already heard that it's important to "nurture your leads". If you’re stuck wondering how to nurture leads, this blog post is for you. Although no two email nurture sequences look the same, almost all nurture emails fall...
Do you struggle to write interesting emails that actually get read? If so, join the club. Many business owners find it difficult to consistently provide valuable content to their clients in their lead-nurturing emails. Fortunately, by following these three tips, you...
You know that friend who only talks to you when they want something? We all have one...and we all groan when their name pops up on our phones. A lead nurturing email sequence helps you avoid being "that friend" to your customers. Lead nurturing emails are one of the...
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