Think about the marketing techniques used in some of the most popular products and brands across the globe. The websites are easy to navigate. The graphics are crisp and clean-cut. Social media posts are designed to expand outreach to the right audience at the...
If you’ve read “Building a Story Brand” by Donald Miller, you understand the power of using a brand message that provides your audience a journey with you and your financial advisory company. They should feel comfortable with you and trust that you are an expert in...
It’s an exciting time. You’ve just laid out your first BrandScript and you envision what kind of marketing campaign you can run based on it. You also decide to hire a StoryBrand Guide – a marketing expert – to help you with the strategy and execution of the...
If you’re in the market to hire a StoryBrand Guide, chances are you want to hire them for their marketing expertise and uncanny ability to apply the StoryBrand framework across many pieces of marketing collateral. You know that Certified StoryBrand Guides are great...
Do you have a friend who has a favorite baseball team and gushes over a certain player? What about a friend who has a favorite quarterback? Well, as you know, we love StoryBrand. And when it comes to StoryBrand Guides, there are some that stick out to us more than...
Have you done your research and decided that StoryBrand Guide certification is for you? We get you and we support that decision! Seriously, becoming a StoryBrand Certified Guide can be one of the best career moves you can make. But how do you get there, exactly? No...
Picture these scenarios… You just spent 15 minutes at a party trying to describe your business and what you do for a living. Not only is the lady you were talking to confused but so are you. Your website looks like it’s from the ’90s. So, you’re looking to do an...
One of the first questions we hear about being a StoryBrand Certified Guide is, “How much does it cost?” We get it, we get it. You really want to see the price tag of something to gauge the value of it and if it’s worth it or not. More so than the financial cost,...
Before we jump into all this, we first want to say that becoming a StoryBrand Certified Guide is totally worth it. Becoming a StoryBrand Guide grants you access to exclusive Guide tools and resources as well as the Guide network. Not to mention you get to promote the...
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