According to Donald Miller, the founder of StoryBrand, there is a connection between great writing, marketing, and infomercials. In all three, you have to convince someone of something. In marketing, you want to convince your target audience to buy your product or...
A great testimonial is marketing gold. Testimonials provide social proof, which increases a prospective customer's level of trust in your brand. Yet, not all customer testimonials are good testimonials. In this guide, you'll learn why you need testimonials in your...
Does running your business often leave you feeling more depleted than fulfilled? Do you dread getting out of bed on Monday mornings? If so, know you're not alone. Many business owners struggle to find meaning in their work, which can lead to burnout, high-stress...
You did it! You finally made the transformational decision to hire a StoryBrand Certified Guide for your business. After scouring the directory, you contacted a few potential options and scheduled some initial calls. You are feeling excited and nervous all at once....
At some point in business, we all need a guide. If you’ve worked hard to grow your business but sales are starting to plateau because your time and abilities are maxed out, it is time to call in some help. A StoryBrand Certified Guide can help you finetune your...
As the leader of your business or organization, you strive to invest your hard-earned dollars well. You’ve considered hiring a StoryBrand Certified Guide but, rumor has it, they are a big investment. We know how terrifying it is to take risks with your money. This is...
As a small business owner, you are always looking for smart ways to save money. That means, you fulfill many roles in your company and are an expert in business DIY projects. If you’ve been viewing StoryBrand as your next DIY, be sure to read this blog post before you...
Donald Miller’s StoryBrand Framework focuses a lot on the importance of clarifying your message and using the right words on your website to convey your brand story. Yet, he also always says to take our finished website wireframes to a designer. Why bother paying a...
Want a website that wows? We all do. Yet, all too often the tweaks we make don’t give us the results we want because we focus more on the design than on presenting a clear message. If your website is in need of a facelift, consider a StoryBrand website makeover. Not...
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