Your website’s homepage is kind of like a shop window. At a glance, visitors should be able to quickly tell what kind of business you are and what they could expect if they come into your store. A great website homepage will be enticing. It will help someone determine...
Marketing Made Simple Podcast: You Can’t Miss It! It’s important to find the resources you need to help you get ahead with your business, and we’ve found a great one that we want you to know about. “Does your company have a clear message? If not, it could be costing...
If you’ve been reading “Building a Story Brand” by Donald Miller, you probably found a ton of inspiration for your own marketing. You learned the power of using messaging that isn’t confusing, wordy, and mentally taxing on your target audience. They are in the process...
What happens when you use another marketing framework to inspect the StoryBrand website? You get a holistic analysis of the business from a marketing perspective, that’s what! In this blog post, we’ll use the four P’s of marketing (product, price, place, and...
As various industries and brands begin to adopt the StoryBrand framework, there’s one profession that we believe suits StoryBrand for websites exceptionally well. That profession is photography. Photographers always have amazing...
Heading off on a new venture adventure? Here’s why StoryBrand Is a Must-Have for Startups. No matter what industry you are targeting or what goods and services you plan to offer, let us congratulate you for you are likely to succeed. After all, you must have done...
Running a business that offers Software as a Service (SaaS) or being a SaaS marketer is no doubt amongst the toughest jobs out there. After all, how do you sell something that has no physical presence? And how do you sell software to organizations that are likely to...
Gone are the days when marketing goods or services meant a captivating billboard situated on the busiest road, a TV commercial during the news bulletin or other similar tactics. This is the Digital age where technology is becoming more and more integrated into daily...
“Once upon a time, during the Great Depression, an old man was looking for ways to make a living. In his desperation to make ends meet, he started selling fried chicken at a roadside restaurant. His recipe was an instant hit and soon began to gain popularity. The...
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