Marketing. Sales. Such simple words that evoke so many complicated thoughts and emotions. Most small business owners are confident that their product can change lives but don’t want to use slimy sales tactics to convince people to buy. Instead, they waste money on...
StoryBrand Articles
The Difference Between Productivity and Meaningful Work
Do you ever feel like you're just going through the motions at work? That you're productive, but not doing anything meaningful? If so, you're not alone. A lot of people feel disenchanted with their jobs when they find their work personally meaningless. Although...
Daily Routines to Follow to be More Effective in Life and Business
The book Hero on a Mission by Donald Miller provides invaluable insight into the four characters that influence our lives and businesses every day: the hero, villain, victim, and guide. To help us get the most out of life and channel our inner hero on a mission,...
The Four Characters Influencing Your Life and Business
According to Donald Miller’s book, Hero on a Mission, in life, stories, and in business, there are always four characters at play: the hero, victim, villain, and guide. To get the most out of life, you need to be aware of which role you are playing and how the four...
Be the Hero of Your Own Life Story
Who is writing your life story? Many of us go through life on auto-pilot, putting little thought into our purpose, our role, or who we want to become. We passively allow fate to write our life stories. Yet, as author Donald Miller reminds us, “fate is a horrible...
How to Find Meaning in Your Business
Does running your business often leave you feeling more depleted than fulfilled? Do you dread getting out of bed on Monday mornings? If so, know you're not alone. Many business owners struggle to find meaning in their work, which can lead to burnout, high-stress...
What to Expect When Meeting a StoryBrand Guide for the First Time
You did it! You finally made the transformational decision to hire a StoryBrand Certified Guide for your business. After scouring the directory, you contacted a few potential options and scheduled some initial calls. You are feeling excited and nervous all at once....
How to Choose the Best StoryBrand Guide for Your Business
At some point in business, we all need a guide. If you’ve worked hard to grow your business but sales are starting to plateau because your time and abilities are maxed out, it is time to call in some help. A StoryBrand Certified Guide can help you finetune your...
Is Hiring a StoryBrand Guide Worth the Investment?
As the leader of your business or organization, you strive to invest your hard-earned dollars well. You’ve considered hiring a StoryBrand Certified Guide but, rumor has it, they are a big investment. We know how terrifying it is to take risks with your money. This is...
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