We know you’re working hard to run and grow your business, and you know you’re going to need marketing that gets you to the next level. The problem is that there’s a LOT of information out there about how to get people interested in what you do, how you do it, and why they need what you offer. But not all of the information out there can be trusted to work for you.
Every business is unique, and yours is no exception. If you’re familiar with StoryBrand and you’ve read some of our other articles, you’ll already know the basics of using story for your business, and how to create a website that gets people buzzing about you.
But what now? How do you keep that momentum going?
One of the best ways to increase your visibility in the market is to host a webinar. A live webinar gives you facetime with your potential customers, establishes your credibility, and makes you stand out as an industry leader.
When you’re ready to take the leap and create a webinar, it’s time to create a signup page on your website and get potential customers to signup and join you for an entertaining and informative presentation.
Let’s take a look at how to use StoryBrand to create a webinar signup page.
1. Speak to Your Audience
You probably already have an idea of who you’d like to attend your webinar — and you have to connect with them on your webinar landing page.
They need to know that your webinar is specifically for them.
Your webinar should be targeted and specific, handling just one or two highlights of your products or services. It shouldn’t be a demo of your product — It should be an interactive meeting that provides information, answers questions and allows your audience a sneak peek into what you have to offer.
In order to define your audience and get clear on how to speak to them, ask yourself a few questions:
- Is there an age range I want to target?
- Where do your ideal attendees live?
- What are the pain points they are experiencing?
- Does my ideal audience have any common interests?
Once you know the answers to the questions, you can incorporate language into your sign-up page that will draw them in.
2. Explain Your Solution
Once you know your ideal audience’s primary problem, you can show them how your webinar will provide the solution. You and the potential attendee already know the problem, but you can reinforce your understanding by creating a section of your webinar signup page that addresses the issue.
When you’re providing the solution, keep it short and sweet. Detail three or four pain points that you intend to alleviate their problem.
These small blurbs should identify a specific issue and where your product stands above the competition. You want to discuss the who, what, and why of the solution.
Who is experiencing the problem, What problem they are experiencing, and why you are the company that can solve it.
When you show how you provide a solution with a product or service, the potential attendee gets interested in how you can solve a problem and begins to think about joining the webinar.
3. Have a Clear Value Proposition
Everyone wants to know that they’re getting the biggest bang for their buck. To prove that you’ve got what they need, you also have to prove that it adds value to their lives. In this section, highlight the value of the webinar.
Any value proposition should contain these three elements:
- Be relevant – Explain how your product or service solves the customer’s problem and improves their situation.
- Be quantifiable – Show specific benefits to the potential customer experiences.
- Differentiates – Tell them why they should buy from you and what makes you the right choice.
This sets the expectation for the customer about what they’ll learn and experience by joining your webinar. Remember, you don’t have to delve into the details but provide enough information that the attendee is willing to take time out of their busy day to join the webinar.
4. Overcome Objections
You’ve told the potential attendee that you know the problem, you’ve provided them with the value of joining the webinar, but they may still have objections.
Take a moment to provide reviews, recommendations, and customer statements showing that others have had success with your offerings. This is a great spot to add logos of companies you work with and provide solutions for. In addition to written words, you can provide links to blog posts, case studies, or white papers.
Don’t overdo it, though.
A few reviews and logos can go a long way to establishing credibility and legitimacy in the market. By overcoming a potential customer’s objections, you’re proving that you know what they need and that you’ve got the experience to provide it.
5. Work With an Expert
Creating a lead magnet like a webinar and highlighting it on your website is deceptively easy. Even seasoned StoryBrand users can find it challenging to fit all the moving parts together.
That’s why we’re here!
At AgencyBoon, our Certified StoryBrand Guides are here and ready to get you started. We work with businesses like yours every day and help convert leads into paying customers with our proven method.
Schedule a call and talk to one of our experienced guides and find out how we can help you create a webinar sign-up page that generates the leads you want