Business MRI from Business Made Simple

Business MRI Assessment from Business Made Simple

We are big fans of StoryBrand and Business Made Simple University (BMSU). You can be assured that Donald Miller and the Business Made Simple team will bring a new level of clarity to the crazy world of growing a business.

Many entrepreneurs and business owners struggle to determine the health of their business. It’s easy to look at just certain aspects of your business like finances or marketing to get a pulse. However, to really determine the health we must check all the vital signs. This new Business Made Simple Assessment called “The Business MRI” will help you do exactly that!

How Healthy Is Your Business?

A 20-minute test to determine the fitness level of your business.

When all the parts of your business are healthy and work together, they fuel profitable, sustainable growth. A healthy business also creates a work environment where everyone is engaged and thriving.

Just like a human body, a business needs all its parts to work together. When marketing is weak, sales have to overcompensate. Likewise, when your mission isn’t clear, it’s as though you’re operating with a confused mind.

By taking this assessment you will quickly identify the parts of your business that need immediate attention. When you give the parts of your business the attention they need you get much better results.

To Get Started with your Business MRI:

1. Complete the Business MRI assessment

2. Review the results e-mailed to you

3. Setup and a coaching discovery call to review next steps

Read each statement and choose the rating that best describes the your current state of business. (the most honest you are with yourself, the better success you will have).

Leadership: Mission Statement & Guiding Principles
Are you and your team members on a mission?
You have an inspirational mission statement that everyone on the team has memorized and talks about regularly.
Barely Breathing Struggling Average Getting There Healthy & Thriving
The entire team works together to operate in the same direction, with the same cadence so that you are consistently aligned and get traction on new projects quickly.
Barely Breathing Struggling Average Getting There Healthy & Thriving
Your employees clearly understand their role, what they're working towards, and how they are specifically helping the company to get there.
Barely Breathing Struggling Average Getting There Healthy & Thriving
People want to work for or with your company because your story is important - You have an excellent employee and customer retention rate.
Barely Breathing Struggling Average Getting There Healthy & Thriving
You feel connected to the "why" of your work. Your company mission reads like a counter attack against an injustice in the world.
Barely Breathing Struggling Average Getting There Healthy & Thriving
Personal Productivity
Are you and your team members able to get more done in less time?
You (and even your team members) have a clearly defined life plan that keeps you focused, in control, and reminds you what your life is all about.
Barely Breathing Struggling Average Getting There Healthy & Thriving
You have a goal setting framework and process that helps you organize your time and resources.
Barely Breathing Struggling Average Getting There Healthy & Thriving
You (and your team) have a daily planner tool and routines that allow you to prioritize and manage your daily tasks so you get more done.
Barely Breathing Struggling Average Getting There Healthy & Thriving
You have a clear understanding of what tasks are primary and what tasks should be considered secondary. You know what to say "yes" to and what opportunities to reject.
Barely Breathing Struggling Average Getting There Healthy & Thriving
You have a clear understanding of what tasks are primary and what tasks should be considered secondary. You know what to say "yes" to and what opportunities to reject.
Barely Breathing Struggling Average Getting There Healthy & Thriving
Messaging
Is your company story and message clear and compelling?
The message we are communicating is helping customers to understand how we can help them survive and thrive.
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Your customers can easily name the main problem your company solves.
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Potential customers easily understand what steps they need to take to start doing business with you.
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When people ask "What do you do?" you can respond with 1-2 clear sentences. It's not complicated or confusing for someone to easily understand.
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Marketing
Are you running a sales funnel that builds trust with customers and brings in revenue?
We have a sales funnel that builds a relationship with the customer and the results exceed our expectations.
Barely Breathing Struggling Average Getting There Healthy & Thriving
We have a robust customer database and a well-defined process to move our customers through the sales cycle.
Barely Breathing Struggling Average Getting There Healthy & Thriving
We utilize a process that positions our company or brand as a trusted guide and advisor to the customer - the customer is always the hero.
Barely Breathing Struggling Average Getting There Healthy & Thriving
We invite our customers into a consistent story in all our marketing collateral (website, email marketing, lead generators, social media, etc.)
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Communication
Are you and your team able to communicate clearly about your objectives? Or is everybody suffering through the same boring presentations?
You have a communication campaign with a clear, measurable objectives.
Barely Breathing Struggling Average Getting There Healthy & Thriving
Your communication (i.e. speeches, videos, emails, social media, and press releases) has a unified and repeated message that engages the audience.
Barely Breathing Struggling Average Getting There Healthy & Thriving
You have a proven checklist to create collateral including speeches, videos, email, etc. so they get noticed and get results.
Barely Breathing Struggling Average Getting There Healthy & Thriving
You have a formula to communicate very complicated ideas so that you are fully understood, engage your audience, and inspire people to take action.
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