Throughout the last 3-4 years, brands and consumers worldwide have been introduced to the StoryBrand 7-part framework.
Originally stemming from Donald Miller’s 2017 book, Building A StoryBrand, both big and small brands have adopted the framework and have used it to clarify their messages and launch winning campaigns.
But is the StoryBrand 7-part framework that effective? Or is it just another marketing fad that’s become popular with a niche group of business owners and marketers?
If it is effective, then does its effects differ between organization size or targeted audience? What are some of the variables within the framework that if implemented might lead to success?
Luckily, we aren’t the only ones with these questions.
Dr. J.J. Peterson (Chief of Teaching and Facilitation at StoryBrand) had these same questions as well. However, he took it a step further and conducted a study to see if the StoryBrand 7-part framework did influence an organization’s success and what the contributing factors might be.
Below are some of his insights from the study and an analysis of the study from our perspective.
Background of the Study
Dr. Peterson began his study by asking one research question and presenting three hypotheses. The research question was, “What are the most important factors that will help an organization to see positive influence by using the StoryBrand Marketing approach?”
The three hypotheses he presented were:
- The more thoroughly an organization implements the StoryBrand marketing approach, the more profitable an organization will be.
- The more thoroughly an organization implements the StoryBrand marketing approach, the more confidence employees will experience in creating marketing messaging.
- The more thoroughly an organization implements the StoryBrand marketing approach, the more time and money will be saved in creating marketing collateral.
He was able to conduct his research and test his hypotheses from 261 participants that purchased a StoryBrand workshop (online, in-person, or private).
The study saw a good mixture of businesses in both size, type, and revenue.
The Results of the StoryBrand 7-Part Framework Study
Dr. Peterson tested these three hypotheses against multiple variables and with diverse levels of participant implementation.
Here was his conclusion:
“The data showed that the level of implementation in all areas of marketing has a strong influence on the success of an organization.
All three hypotheses were supported. The more an organization implements StoryBrand in their marketing, the more they will see a positive influence on profitability, confidence of employees in creating marketing collateral, and saving time and money in marketing collateral creation.
Size of company, type of company, which workshop the organization attended, or whether a company was for-profit, or nonprofit had no significant influence on the positive results for an organization outside of implementation.”
In laymen’s terms, the more you invest in StoryBrand for your marketing, the more you will see a return.
By implementing the StoryBrand 7-part framework, your business will:
- See an increase in profitability.
- Your team will be able to efficiently create more effective marketing materials.
- You will save time and money when you (or your team) go to create marketing materials.
More profit. More confidence. More time. That’s what you can expect by implementing the StoryBrand framework.
Your Business + StoryBrand
Don’t you want to see those same things for your business?
Perhaps you’re aware that you need StoryBrand, but not necessarily sure in what way or how to implement it.
If either of those is the case, then we have two options that can help guide you.
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As the study concluded, the degree to which you implement StoryBrand is the degree to which you will see success.
The StoryBrand 7-part framework is effective because it invites customers into their own story and business owners believe in it.
If you don’t believe in it, then feel free to scroll right past this. But we theorize that, because you’re not implementing StoryBrand to the fullest degree possible, you will not see increased profits, confidence in your team or time saved making marketing materials.
And we don’t want that for you! We know your business can see powerful results if you dive into the StoryBrand framework.
We’ve looked a little bit at the study performed by Dr. J.J. Peterson and found that the StoryBrand 7-part framework is effective if business owners implement it!
If you’re ready to implement StoryBrand to a great degree in your business and you need a team to help guide you, we’re your people.
We have a team of StoryBrand Certified Guides and we’re the only agency that’s a one-stop-shop for StoryBrand marketing.
Click the button below to speak to our Business Development team and get prepared for more profits, more confidence, and more time back for your business.