Whether you are new to the industry or have a well-established car repair shop, you need to promote your repair services in order to attract new customers. You probably also want to keep your customers engaged and up-to-date. It is essential to remain in the public eye, retain current customers and attract new clients if you want to ensure that your business thrives. Using StoryBrand for your Car Repair Shop will get you exactly that.
When it comes to the automotive industry, the car repair business is no exception to this rule.
And since the world today is ruled by technology, the most beneficial way to market your car repair shop is to have an online presence. Here are some things you will need to ensure this:
A website that sells
Having an influential website is without a doubt, the most fruitful digital marketing technique today.
It goes without saying that you need a large and loyal customer base if you want your car repair business to flourish.
However, if you own a car repair shop and have been dealing with customers for some time now, you know how notorious this field is when it comes to customer satisfaction and loyalty.
It’s not like there is a lack of vehicles out there. But there is a lack of car owners who are willing to take their cars to repair shops unless it’s absolutely necessary. Even if their car is on its last legs, some people hesitate to give it to an auto repair shop.
Most fear that they will be charged extra and are doubtful of the service provider’s skill and abilities to fix the issues in their car.
However, with a website that has a complete service and price list, you can make your business transparent which is what clients really look for.
Build trust before you build a brand
Boasting to your online visitors that your shop can fix all issues with a drivetrain, crankshaft, shock-absorbers or the carburetor will do you no good.
Avoid technical jargon because not many people are aware of the intricacies and complexities involved in the vehicle they drive every day.
You should instead see things from your customer’s perspective. Regardless of the type of car that they own and how long they’ve had it, all they want is that it is returned to them in mint condition after repairs.
Build their trust by telling stories of car owners whose car troubles your shop took care of. Tell them how the customer will benefit from visiting your shop instead of narrating how good your shop is.
Whether they require periodic maintenance services, need dents repaired, other repairs, or an overhaul, use your website to demonstrate how your repair shop can solve their issues. And, first of all, make things personal. Don’t be afraid to use a friendly voice in your copywriting and emphasize how great your team is when it comes to customer care.