If you are in the plumbing industry, things can often end up being bleak. It’s not like there is a shortage of demand for plumbing services, rather it’s the fact that most regions are usually dominated by a handful of plumbing companies since customers normally rely on word of mouth to find a plumber when the need arises.
However, this is the age of digitization. Be it buying the daily groceries or trading real estate, it goes without saying that the first place customers turn to before purchasing anything in today’s world is the internet. This not only applies to buying goods, but also holds true for their search for services – such as looking for fitness trainers, doctors, electricians, and plumbers.
Therefore, in the present high-tech era, it is important to have a website for your plumbing service and maintain an active online presence. But if you are here, chances are that you have already done so.
Despite trying various strategies for online marketing for plumbers, are you still struggling to increase sales?
If you answered ‘yes’ then it’s not hard to tell where the problem lies. Although you are on the right path, you are probably taking the wrong steps. Read on to find out more.
The Right Path to Marketing
What is your website all about? Before you answer it, consider things from a customer’s viewpoint. If the website is all about the ‘business’ and not the customers, then that’s exactly the reason why your sales haven’t increased.
When a homeowner who is in dire need of a plumber to fix a broken pipe or do any other similar repair visits your online store, what they are looking for is a company that can tackle the task for them. When your firm was established, the number of plumbers under your employment or the equipment that you own is not what they are searching for. What they really want is the answer to questions like should they trust you? And can they rely on you for a speedy and effective solution?
StoryBrand for Plumbers
Guaranteeing the help that customers seek is exactly where the StoryBrand formula for success comes to a business’s aid.
StoryBrand is a genius framework that has revolutionized the concept of marketing. By teaching organizations a few basic, yet highly effective tricks, StoryBrand has enabled businessmen to increase their revenue multifold.
So, what are you waiting for?