How To Become A StoryBrand Certified Guide: A Step-By-Step Guide

How To Become A StoryBrand Certified Guide image

Have you done your research and decided that StoryBrand Guide certification is for you?

We get you and we support that decision! Seriously, becoming a StoryBrand Certified Guide can be one of the best career moves you can make.

But how do you get there, exactly?

No need to fret. We’ve broken down each step in this blog post.

Read on to see what you’ll encounter at each step of the StoryBrand Guide certification process.


Step 1: Go to the StoryBrand Website and Apply


The first step every prospective Guide must take is to go to the StoryBrand website and click “Get Certified” in the top navigation bar. Here’s a link in case you want to fast track it.

Next, you’ll need to fill out their form.

Don’t worry, it’s impossible to miss their form as there are tons of CTAs throughout the landing page.

We know how much StoryBrand believes in CTAs.

They will ask you some basic work questions and ask for a sample of your work. Straightforward stuff.

Fill out the form and submit.

You’re on to step two!


Step 2: Interview with a StoryBrand Representative


Once you fill out the form, a StoryBrand representative will contact you soon.

You’ll then engage in an interview with the representative to see if you’re a good fit for Guide certification.

The best advice we can give you to ace the interview is to prepare and be honest.

We know, we know, generic advice, but that is what StoryBrand is looking for in their Guides.

They want competency, honesty, integrity, and empathy.

Go over the work examples that you submitted on the form and be ready to give detailed explanations as to why that work makes you proud.

Be sure to also speak to why you want to become a StoryBrand Certified Guide.

One answer that you can never go wrong with is that you’re looking for a framework to teach your clients. Frameworks are a consultant’s best friend, after all.

Once you finish the interview, then it’s on to the third step.


Step 3: Attend the StoryBrand Workshop


This is the fun part of Guide certification.

Here’s where you get to learn from Don, J.J., Koula, and other Guides on what it takes to be a StoryBrand Guide.

You’ll also get to take part in breakout sessions and small groups exclusive to Guides-in-training.

If you’ve never attended a StoryBrand workshop, you’re in for a real treat.

Just sit back and absorb every bit of marketing goodness that you’ll receive.

After completing the workshop, you’ll be a Certified StoryBrand Guide!

But there are still a few more steps to take to become a full-fledged Guide.

Step 4: Get Your House in Order

Once you are an official StoryBrand Guide, you’ll want to clean up your marketing collateral.

Meaning, you’ll want to update your website, brochures, business cards, social media profiles, and anything else you can think of.

Do this and be sure to include that you’re a Certified StoryBrand Guide on your collateral.

This is also a good opportunity to audit your marketing materials and decide what you need to freshen up in general.

But that’s another blog post for another time.

Finally, let people know about your certification!

Step 5: Promote Your Certification


Becoming a StoryBrand Certified Guide is no small task.

Once you’ve become a Guide and cleaned up your marketing materials to reflect your certification, now it’s time to tell everyone!

Post on your social media profiles, send a note to your email list or run some Google Ads as a StoryBrand Guide.

Let people know about your new marketing expertise and, most importantly, let them know how they can work with you.

Congratulations, you’re now a Certified StoryBrand Guide ready to take your business to the next level.


Summary of How to Become a StoryBrand Certified Guide


Once you know how to become a StoryBrand Certified Guide, it doesn’t seem so intimidating.

Are you ready to start on the path towards Guide certification?

Start by going over to the StoryBrand website and filling out their Guide certification form.

We highly recommend it and your future self will thank you for investing in your career.

Angie Schultz StoryBrand Certified Guide since 2018

Angie Schultz

Make StoryBrand work for you.

So many business leaders fall in love with StoryBrand but get overwhelmed when it comes to making it work for their website.

Over the last four years, we’ve partnered with Angie Schultz, a StoryBrand Certified Guide, to help help dozens of businesses implement StoryBrand on their websites and marketing materials.
Schedule a call with our team by clicking the form below. We’d love to chat about helping you leverage the power of StoryBrand, too.

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