Picture these scenarios…
You just spent 15 minutes at a party trying to describe your business and what you do for a living. Not only is the lady you were talking to confused but so are you.
Your website looks like it’s from the ’90s. So, you’re looking to do an entire website overhaul to make it more “modern”.
You hear Facebook ads convert well in your industry. Naturally curious, you’re looking to try them.
You generate 95% of your leads from referrals. You’re looking for another way to generate leads and systematize it, so you don’t have to do any more leg work.
Does any of this sound familiar?
If these situations resonated with you, then perhaps you’re in the market for a StoryBrand Certified Guide – a marketing consultant that helps you clarify your message, generate leads, and make your marketing absolutely awesome.
In this article, we’ll cover several ways that you can find a StoryBrand Guide and what it’s like to work with these kinds of consultants.
First, What Marketing Needs Do You Have?
Wait, wait, wait… Before we get into the nitty-gritty of how to find a StoryBrand Guide, we first need to identify our marketing needs.
What type of project are you thinking about doing?
Is it a one-off project or will it be more of an on-going need?
Do you need help with the front-end strategy or are you more in need of the execution work?
Do you want to work with someone local or are you fine working remotely?
These are all questions that you need to consider before reaching out to your StoryBrand Guide.
Overall, here are some of the skills that StoryBrand Guides tend to be most proficient in:
- Sales Funnel Creation
- Website Development
- Marketing Strategy
- Email Marketing
Taking these broad skillsets into consideration when planning your project will make reaching out to the StoryBrand Guide, and ultimately, your project, much easier.
There are a few ways that you can find the perfect StoryBrand Guide for your marketing needs, which I’ll go over in the next few sections.
How to Find a StoryBrand Guide Using Clarify Your Message
You can find the main hub of all Certified Guides at clarifyyourmessage.com. Once there, you’re going to want to click the “Search Now” link in the upper right-hand corner.
From there, you’ll be able to search for Guides by keyword, for example, a location or the Guide’s name. We recommend using the filters set up so you can find a Guide that specializes in marketing you need help with as well as the price range.
Once you find a Guide you want to work with, it’s as simple as clicking on that Guide’s profile and sending them an email. You can also view the Guide’s portfolio work and read testimonials from clients who have worked with the Guide already.
This is most often the preferred way of finding a StoryBrand Guide, but there are also other, more creative ways, to find the StoryBrand Guide of your dreams.
How to Find a StoryBrand Guide Using Google
One of the other clever ways to find StoryBrand Guides, and oftentimes StoryBrand Certified agencies, is through Google.
Head on over to Google and type in the phrase “StoryBrand Guide” or “StoryBrand Certified Guide”.
You’ll receive a search results page that looks something like this…
One thing that we need to note is that the top 4 results on this page are paid ads. The first ad is from StoryBrand itself, but then there are 3 other ads.
The ad in 2nd place is a UK agency that has a Certified Guide on its team. The 3rd and 4th place ads are from actual StoryBrand Guides themselves.
Why is this noteworthy?
Because these StoryBrand Guides believe so much in their own skillsets that they’re willing to put money into reaching people that need them. Yes, their own hard-earned dollars.
It also shows that they have some budget to spend on their own marketing, which must mean their business is doing well.
Simply click on one of the paid results (in this case, it’s Angie’s ad and Makena’s ad) to go to their website.
You and the Guide should be able to take it from there.
How to Find a StoryBrand Guide Using Instagram & Twitter
Twitter and Instagram are especially helpful as you can use hashtags to look up curated content. They also tend to be platforms with a lot of real-time content.
When you head over to Twitter, search for the hashtag “#storybrandguide”. Then filter by “Latest”. This will give you the latest tweets from people talking about #storybrandguide.
Searching and filtering this way will allow you to not only see tweets from StoryBrand Guides but it will also tell you who is active amongst the Guide community and concerned with their own social media presence. A marketing factor that is crucial in today’s business environment.
Similarly, you can head over to Instagram and search for the hashtag “#storybrandguide”.
Using Instagram, you can get a closer look at the life of the StoryBrand Guide that you’ll potentially work with. Plus, if their proficient in any sort of design work, you’ll get to see some cool content on top of that.
How to Find a StoryBrand Guide Using LinkedIn
Another social media platform that is often underutilized is LinkedIn.
LinkedIn is the largest network for professionals in the world and, at the time of this writing, boasts 700+ million users.
Surely the Guide that you’re interested in working with has a presence on LinkedIn.
One quick way you can use the platform to find a Guide is by typing into the search bar “storybrand guide”. This will give you tons of results of individuals who include StoryBrand Guide in their description or work history/experience.
Another neat way you can use LinkedIn to find a StoryBrand Guide is by going to the StoryBrand company page and looking at their employees.
While they’re not technically an employee of StoryBrand, Guides will often list being Guide certified on their LinkedIn profile and link to the StoryBrand company page.
This is helpful to know because it tells you that the Guide keeps an eye on their professional appearance and they want to be seen as competent when someone is researching them online.
Social media, Google, and Clarify Your Message are great ways to find the perfect StoryBrand Guide to work with.
Here are a few notes on working with a StoryBrand Guide and maintaining the relationship.
Working with a StoryBrand Certified Guide
Working with a StoryBrand Guide can be the best part of the project.
One thing that you need to remember that should put your mind at ease is that the Guide has been trained to implement the StoryBrand framework in whatever context he/she finds themselves in.
This is great news for you because it means that your message will be clear, and it will resonate with whomever you’re trying to reach.
When working on a medium-to-large-sized project, many Guides will traditionally layout your BrandScript with you. If you already have a BrandScript and want another set of Guide eyes on it, check out our free 5-minute review (we also review websites too).
Then, they will begin the strategy/execution work.
Really it depends on the Guide. Many Guides have also developed their own processes when it comes to marketing.
The most important thing to keep in mind is to treat the Guide like they’re your partner. They are just as concerned with your marketing succeeding as you are.
Maintaining Relationship with a Guide & Onward
Remember, that in addition to being your Guide, your Guide is a business partner. This means you’ll want to nurture the relationship and maintain contact even after the project is over.
More than likely, you’ll have another marketing project, in which case, you’ll know just who to call!
Secondly, it could be a good business connection in general as Guides have been known to refer customers and clients to businesses they’ve worked with.
So, nurture the relationship and you and your Guide will succeed in both your businesses.
Traditionally, you can find all the StoryBrand Guides at Clarify Your Message, but there are a few other avenues that you can look into to do your due diligence.
Don’t be afraid to let your Guide be your guide – they are here to help you succeed after all.
Think through your project, do some research, reach out to a Guide, and nurture the relationship.
This has been a comprehensive look at how to find a perfect StoryBrand Guide for your marketing needs.