Tell, Don’t Sell – Why a Good Story Is Essential for Your Brand

StoryBrand Framework Image

For an example of the StoryBrand framework in action, all you need to do is watch movies like The Lion King. Alice in Wonderland. The Jungle Book. 101 Dalmatians…
…and the list goes on


Millions of people remember these names for one simple reason: they all tell a great story. These are the kind of stories that really stick to one’s mind and heart. Isn’t it true that you also remember the plot and main characters of each of those amazing stories?

Now, not many realize it, but this rule applies in the business world too. You might wonder, how can a compelling story help you with your business? And the answer to that is: through your website.

No entrepreneur can deny the importance of a strong online presence in today’s highly digitalized world. Whether you own a business, manage one or are thinking of starting a business soon, you must have a website to establish a brand.

But having a website is not enough.


You must tell an exceptional story that resonates with your website visitors by creating a hero your potential clients can identify with. Your website should have the power to turn browsers into buyers.

Unfortunately, most entrepreneurs are unaware of how to tap into this golden opportunity. And even if they know the potential of a compelling brand, they are still unable to create an influential story that captures the audience’s interest. The story most entrepreneurs are telling says a lot about themselves, and not nearly enough about the real hero – their customer.

Here’s the truth: customers are not interested in how large your organization is, or how much your annual sales are. Narrating how you run your business and manage the operations is not the solution that your customers are looking for. They want to hear what’s your offer, how will it make their lives better and what do they have to do in order to buy. It’s that simple. It’s simple, but it’s not easy.

And this is exactly what the StoryBrand framework does – it creates a powerful story that sells.


Angie Schultz StoryBrand Certified Guide since 2018

Angie Schultz

Make StoryBrand work for you.

So many business leaders fall in love with StoryBrand but get overwhelmed when it comes to making it work for their website.

Over the last four years, we’ve partnered with Angie Schultz, a StoryBrand Certified Guide, to help help dozens of businesses implement StoryBrand on their websites and marketing materials.
Schedule a call with our team by clicking the form below. We’d love to chat about helping you leverage the power of StoryBrand, too.

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