You are probably here because you want to know how to apply StoryBrand for roofing contractors.
Maybe you’ve gone through the workshop or read Donald Miller’s book and you now need help on how to apply everything you learned.
Maybe you already own a roofing business or are planning to start one soon.
Either way, you have chosen a very promising industry. After all, roofing contractors are able to earn an average of about $150,000 per year. But the potential there is much bigger than $150k. if you are truly ambitious then you’re probably hitting more towards the high-end spectrum and you want to be one those successful contractors who are able to earn millions of dollars annually by providing roofing services.
But getting there requires careful planning and unique tactics to attract customers and secure maximum orders. This is the key to becoming the top firm in the roofing industry.
You might wonder what the ideal way to bring yourself into the public eye is. Be warned that it is not the use of traditional marketing techniques such as TV commercials, newspaper ads, and the likes.
The smart marketing strategy in today’s digitalized era is to use a great website that helps you build your brand.
The problem with roofing websites
You may already have a website for your roofing business, but answer the following questions honestly.
Has your website helped you increase your sales? Is your website effective in attracting clients to your roofing business? Have you seen any visible results since you created a website for your business?
If you answered ‘no’ to any of the above questions then you know where the problem lies.
Unfortunately, most of the websites for a roofing business seem to take the viewers back to the early ’90s. They give a flashback of the oldest websites created because their design, layout and the overall look appear ancient.
Not only does it make the website unattractive, but it also means that you lose prospective customers. You might be the best roofing contractor in town, but if your website doesn’t satisfy your potential clients than your past record of completed projects holds no significant value either.
The solution – StoryBrand for Roofing Contractors
Your website should be an asset to your business rather than being an additional expense. And the key to turning it into an asset is to design your website in a way that it automatically lures customers in.
So, how do you achieve that?
By telling a story.
About whom?
Your customers. They are the real hero of your story.
Why?
Because a great story sticks to the mind, has a lasting effect and influences the audience’s’ choice and decisions.
In other words, to make your website beneficial for your business, you ought to make it beneficial for your customers. Position yourself as being their helpful guide and you will witness how much more interested they become in you.
Instead of divulging into the technical details, listing the jobs you have completed or boasting the use of advanced tools and machinery, show your future clients how you can help them with what they want.
Use your website to narrate the ways in which they will benefit if they choose to hire you for their roofing needs. Make your website all about your clients so that they trust you to solve their problems.
Use your website to answer the most common questions you’ve received from your clients through the sales and discovery phases of your projects.
The Easy Formula to Solve the Problem
The solution is simple, though not necessarily easy. Implementing StoryBrand for roofing contractors will definitely give you the results you need.
The StoryBrand framework provides you with easy-to-follow tips, practical advice, and various strategies to turn your website into a magnet to attract clients. This will lead to an increase in revenue and higher profits for your business.
