It’s an exciting time. You’ve just laid out your first BrandScript and you envision what kind of marketing campaign you can run based on it.
You also decide to hire a StoryBrand Guide – a marketing expert – to help you with the strategy and execution of the campaign.
How can you get the most out of your Guide and the campaign?
One thing you can do is make sure you get off on the right foot with your StoryBrand Guide.
And it begins by searching for them using the StoryBrand Guide directory.
Here’s how to get the most out of it.
An Intro to the StoryBrand Guide Directory
First, you need to navigate to the StoryBrand Guide directory at clarifyyourmessage.com. You’ll be greeted with a nice header section that looks like this.
Click the “Search Now” link in the upper right-hand corner of the navigation bar to search for Guides.
Before you go diving into the Guide directory, there’s something you should think through first.
You’ll need to consider what your marketing project needs.
What Does Your Project Need?
You nailed your BrandScript but now you need to consider the mechanics of your marketing campaign.
What’s the strategy?
Do you want to deploy your assets on social or through email?
Do you need a refreshed website to direct people to?
These are all questions you’ll have to decide on your marketing project and, ultimately, your StoryBrand Guide.
If you need a jumping-off point, here are the marketing tasks that StoryBrand Guides are exceptional at executing.
Before reaching out to your StoryBrand Guide, you need to determine your project needs.
Aside from tasks, you’ll need to figure out the project’s timeline and budget.
An important thing to keep in mind when designing marketing campaigns is that scope, timeline, and budget are interrelated and affect one another.
So, be sure to carefully consider the marketing tasks that you’ll need your Guide to complete.
Because, in many ways, the tasks that they complete will have a major bearing on your project.
Once you have the particulars of your marketing campaign laid out, then it’s time to find the right Guide using the directory.
Using Filters to Find Your Guide
Once you’re ready to use the directory to find your perfect StoryBrand Guide and you click “Search Now”, you’ll be greeted with a list of hundreds of Guides.
Once you’re in the directory and you know what you want, then it’s time to use filters.
As you can see, there are four major categories for filtering your Guides: location, name, budget, and skills.
If your business operates in a specific area, filtering by location will be beneficial to you.
If you know the specific name of the StoryBrand Guide, then try entering their name in the search bar and see what you find.
If you have a specific budget range you need to stay in, then the budget filtering option is right for you.
You can also filter by the specific skillsets that your marketing project needs.
Finally, you can use a combination of these filtering categories to drill down to find the perfect StoryBrand Guide for your marketing campaign.
There’s just one more thing to take note of.
Paying Attention to Search Results
One thing that all search engines have in common is that they place the most relevant results close to the top – or in this case, to the top left.
The StoryBrand Guide directory places the most relevant Guides to your search query in the top-left corner of the search results.
In this instance, Casey Fuerst is the most qualified StoryBrand Guide to meet the needs of “Sales Funnel”, “Moderate-High Budget”, and “Minneapolis” filters.
Pay attention to the top left StoryBrand Guide the directory places in front of you. It could be the best Guide it has to offer.
That is how to get the most out of the StoryBrand Guide directory.
You consider your project needs, you utilize your filters, and you pay attention to the top search results.
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