The Lion King. Alice in Wonderland. The Jungle Book. 101 Dalmatians…
…and the list goes on
Millions of people remember these names for one simple reason: they all tell a great story. These are the kind of stories that really stick to one’s mind and heart. Isn’t it true that you also remember the plot and main characters of each of those amazing stories?
Now, not many realize it, but this rule applies in the business world too. You might wonder, how can a compelling story help you with your business? And the answer to that is: through your website.
No entrepreneur can deny the importance of a strong online presence in today’s highly digitalized world. Whether you own a business, manage one or are thinking of starting a business soon, you must have a website to establish a brand.
But having a website is not enough.
You must tell an exceptional story that resonates with your website visitors by creating a hero your potential clients can identify with. Your website should have the power to turn browsers into buyers.
Unfortunately, most entrepreneurs are unaware of how to tap into this golden opportunity. And even if they know the potential of a compelling brand, they are still unable to create an influential story that captures the audience’s interest. The story most entrepreneurs are telling says a lot about themselves, and not nearly enough about the real hero – their customer.
Here’s the truth: customers are not interested in how large your organization is, or how much your annual sales are. Narrating how you run your business and manage the operations is not the solution that your customers are looking for. They want to hear what’s your offer, how will it make their lives better and what do they have to do in order to buy. It’s that simple. It’s simple, but it’s not easy.
And this is exactly what the StoryBrand framework does – it creates a powerful story that sells.
Building your story with StoryBrand
We’re a one-stop, digital marketing team who transforms your StoryBrand dreams into a 24-hour per day sales funnel to attract & convert leads…while you work ahead on what’s next.
Believe it or not, we’re so close to our own business that we got outside help on the copywriting for this website…and this is what we do for a living! We’re great at what we do but being too close to your business can be crippling, and outside perspective is the solution that’s worked for dozens of StoryBrand-loving clients who utilize our services each year.
One thing you should know: We really hate sales calls, so we start with a no-pressure chat about what you need & what we do. If we’re a match, we’ll propose a plan that will help your business win. Because, bottom line: When you pair a message that resonates with an offer that’s irresistible, then pop it in front of the right audience: It works, every time.
So, schedule a call. Or if you’re worried the “non-sales call” thing is a gimmick, try an absolutely no-pressure way to feel us out instead – Get a Free 5-minute StoryBrand Review. Whichever route you take, do it today. So you can stop dreaming about what could be…and bring it to life.