The 10 Characteristics Of A Value-Driven Professional

The goal of Donald Miller in his latest book, Business Made Simple, is to turn you and your team into value-driven professionals.

What is a value-driven professional?

A value-driven professional is someone who gets more done in less time than others, eliminates stress for their leaders, brings clarity to the team they’re on, and earns more for themselves and their organizations.

A value-driven professional is someone you want to be and have on your team.

This post will give you an overview of the 10 characteristics that make a value-driven professional.

You can learn more deeply about becoming a value-driven professional by purchasing the book Business Made Simple and investing in the Business Made Simple frameworks.

With that, we look at the first characteristic of a value-driven professional.




The first characteristic of a value-driven professional is character.

You can have all the skills in the world but if you lack character, then you won’t go far or grow as a professional.

Most importantly, character helps to center you as a professional and it provides a sturdy foundation to build from.

The following characteristics can be taught but you must become a professional who exudes character; it can’t be taught.




Leadership is a valuable skill and one of the 10 characteristics of a value-driven professional.

Often leadership is defined as the ability to direct people in a way that brings about success.

Miller, however, defines leadership as the ability to deliver several philosophical packages.

The first being a mission statement, followed by key characteristics, and critical actions.

These three items together make up what Miller calls a “Guiding Principles Package.”

A great leader knows how to deliver those three things:

  1. Mission statement (the direction in which the team is headed)
  2. Key characteristics (of a team member)
  3. Critical actions (of the team)




A value-driven professional is also able to make the most of their time (i.e., productivity).

Some of the takeaways from the Productivity Made Simple section of a value-driven professional are:

  1. Primary and secondary task prioritization
  2. Time-blocking
  3. Identifying your Daily Big 3

Mastering these three aspects of productivity will make you a value-driven professional and help you get a lot done in the process.




The fourth characteristic of a value-driven professional is strategy.

In other words, a value-driven professional knows the intricacies of a business and they have a certain level of business acumen.

The strategy section of Business Made Simple dives into some aspects of finance, marketing, and sales.

A few of the most important pieces of a business.

Do you consider yourself strategic? Or one who has a great deal of business acumen?

It takes more than simply being strategic or knowing about business to be a value-driven professional. One must go deeper and know how to create synergy amongst many different variables.




Halfway through the list and we arrive at Donald Miller’s sweet spot.

A value-driven professional knows how to create engaging messaging.

You’ll find some of Miller’s key teachings in this section along with some not-so-well-known tips and tricks.

Be sure to read this chapter on messaging and not skip over it as the basics are oftentimes the hardest to master.

You’ll be surprised by this section.




Again, another characteristic that’s Miller’s specialty.

A value-driven professional knows how to market a product.

That means they know how to:

  1. Develop a one-liner
  2. Wireframe a website
  3. Create a lead generator
  4. Create an email campaign

Ultimately, a value-driven professional knows how to create a sales funnel that works on autopilot for the business.




Speaking of sales, we now move onto the seventh characteristic of a value-driven professional.

A value-driven professional knows how to make sales and conduct themselves in a selling situation.

In this section, Miller gets extremely practical with the sales advice he’s learned over the years.


  • How to qualify leads
  • How to engage with leads
  • How to nurture leads
  • How to create a winning proposal
  • How to close the deal

If you’re a salesperson or really into sales, you’ll get tons of value from this chapter of the book alone.




In addition to sales, a value-driven professional knows how to negotiate.

Like the sales section, Miller gets very practical here.

A few of the tips you can look forward to in the negotiation section include:

  • The two distinct types of negotiation
  • How to negotiate “below the line”
  • How to make a compelling offer
  • How to not get emotionally hooked during the negotiation

If you need some negotiation tactics on your way to becoming a value-driven professional, look no further.

Business Made Simple has all the tools you need.




A value-driven professional must also know how to manage what is given to them well.

This includes establishing clear priorities, identifying KPIs, creating processes and systems, and giving valuable feedback to those you manage.

All of which are covered by Miller in the book.




The final characteristic is that of execution.

Meaning a value-driven professional knows how to get stuff done.

This includes completing tasks, holding meetings, checking in with the team to ensure accountability, and celebrating your team’s wins.

What good is any of this if we don’t execute on it?

We believe Miller left execution as the final characteristic because he values those that do something rather than just talk about it.

Now go out there and execute your tasks, funnels, and projects!


In Summary


With that overview of the 10 characteristics that make up a value-driven professional, we hope you buy the book and invest more in yourself and your team.

Become someone who does more with less, eliminates stress and brings clarity, and earns more for yourself and your team.

That is the value of becoming a value-driven professional.

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