StoryBrand BrandScript Template

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In need of a StoryBrand BrandScript template to help walk you through the process of crafting a clear and compelling message?

Nothing beats the original.

You can access the free, editable StoryBrand BrandScript at

All you must do is sign up and begin answering the prompt questions. Before you know it, you’ll have created a BrandScript!

At one-point, free users of the BrandScript were only able to create 10 BrandScripts, but we think that’s changed to an unlimited amount now.

Also, if you don’t want to click away to and you just want a downloadable BrandScript, you can download the 8.5×11 and 11×17 versions below.

Since the BrandScript is so easily accessible, let us offer a few best practices to help you get the most out of the BrandScript.

Starting with your team.

BrandScript Best Practice #1 – Use a Team


The first best practice that we would encourage is to use a team when you start the process of creating a BrandScript.

A team will help you to see your brand’s story from multiple different angles – angles that you might not have seen yourself.

It’s also important to use a team because a team will help flesh out the BrandScript a lot more than if it was just your work on the BrandScript alone.

So, a team can help see the BrandScript from multiple angles and they can help you provide more detail into each question you answer.

Best practice number one – use a team!

BrandScript Best Practice #2 – Think from the Perspective of the Customer


The second best practice we’d recommend is to think from the perspective of your ideal customer – not your brand.

Of course, the BrandScript requires you to think about it from the perspective of your brand, our point is to always consider how the customer will feel about your decisions and, when appropriate, make decisions from the perspective of the customer.

This is, anyway, what StoryBrand is all about. The methodology is meant to help you to think about your brand a little less and think more about the customer you’re trying to reach.

The first two modules (Character and Problem) are where you’re going to need to think from the perspective of the customer. This will only serve you more if you’re able to articulate in detail who your customer is and what problem they’re dealing with.

It’s wise to think from the perspective of the customer no matter what module you’re on.

Again, this will only serve you once your message is out in-market.

Customers resonate with brands that get them, so the more you can get inside their heads, the better.

BrandScript Best Practice #3 – Edit & Refine your BrandScript


When it comes to the StoryBrand BrandScript, we see many business owners and marketers set-it-and-forget-it.

This is a big mistake simply because your brand messaging should be something that changes and adapts to the customer over time.

We’d recommend sitting on your completed BrandScript for 24 hours before going back and refining it. This will help you and your team see it with fresh eyes.

It’s also wise, for example, to return to your BrandScript and edit it based on the customer information you acquired.

It can be highly effective to use the words of a customer in a marketing campaign. You can only pick up those words if your message has been in-market for a while and you’ve received feedback from actual customers.

Think of your BrandScript as a hypothesis of sorts that’s refined repeatedly. This will allow you to think of your message in iterations and allow you to understand the customer more deeply over time.

Editing and refinement are highly undervalued.

BrandScript Best Practice #4 – Have a Certified Guide look over your BrandScript


The final best practice that we’d recommend is to share your BrandScript with a StoryBrand Certified Guide and ask for feedback.

This is the best route to make sure your BrandScript is compelling and in-line with the StoryBrand methodology.

Many Guides will offer a free 5-minute review of your BrandScript, so you simply acquire feedback and adjust yourself.

Agency Boon also offers a free 5-minute BrandScript review that you can find here.

Having a Guide review your BrandScript can be a simple and oftentimes free way to make sure your BrandScript is clear.

And that’s what all these best practices are for – a clear and compelling BrandScript.

In Summary


In this post, we shared the link to direct you toward the free, editable StoryBrand BrandScript template.

We also shared an 8.5×11 and 11×17 version of the BrandScript that you can download for free.

We followed that up with four StoryBrand BrandScript best practices to help you get the most out of your BrandScript.

Those best practices are:

  1. Use a team
  2. Think from the perspective of the customer
  3. Edit and refine
  4. Have a Certified Guide look over your BrandScript

If you have any BrandScript questions, feel free to reach out to us with them on Twitter.

Here’s to your clear message and your BrandScript.

Angie Schultz StoryBrand Certified Guide since 2018

Angie Schultz

Make StoryBrand work for you.

So many business leaders fall in love with StoryBrand but get overwhelmed when it comes to making it work for their website.

Over the last four years, we’ve partnered with Angie Schultz, a StoryBrand Certified Guide, to help help dozens of businesses implement StoryBrand on their websites and marketing materials.
Schedule a call with our team by clicking the form below. We’d love to chat about helping you leverage the power of StoryBrand, too.

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